top of page


A phobia is a type of anxiety, typified by a persistent fear toward a particular object or situation. This can lead to feelings of dread and terror, to the point that it can have a significant impact on your daily life. It is a panic response to what is perceived as a real threat.

We create pictures in our head. We turn them into colour. We make the colours more vivid. We attach sounds to this picture. We associate with this picture to the point where we can smell and hear the experience. As it is so vivid, we experience an emotional response to this. Now... this isn’t too bad if the experience is pleasurable, but if you are recalling an experience that evokes a traumatic response, I doubt very much that it will be enjoyable.

The part of our brain that is responsible for our survival will fire off a physical response if it receives a message that there is danger. It will rapidly produce chemicals like adrenaline or cortisol which are designed to prepare you for a dangerous situation so that you can run or fight. Your heart races, blood is pumped throughout your body and your senses are on red alert. As the mind cannot distinguish between what is real or what is imagined, the response to a threat, whether real or not, is the same… panic!


Quite often, approaches to managing phobias can take time, will require that you expose yourself to your object or situation of fear and will involve reducing the impact of the phobia on your daily life. This can be very successful and have a huge positive impact on your life. If it works, do more of it! NLP however, looks at taking away the emotional response by dissociating yourself from the experience, thus leaving you impartial to the experience. Unlike other therapies, NLP does not take time, in fact, it is quick and efficient. It does not require that you re-live the experience, and as it deals with the root cause, it shuts off any negative association that you have attached to the experience. Simple, speedy and effective.



"Great things are done by a series of small things brought together"

Vincent Van Gough

bottom of page